Black Hat SEO and White Hat SEO
With individuals and companies jumbling up to get their websites observed by the major search engines at all costs, black bat techniques of SEO are turning out to be more and more prevalent. Basically, white hat and black hat SEO techniques are very alike.
However, the biggest difference between them is that white hat SEO is seen as a good thing, which will assist your site to get observed by the big search engines like Google, Yahoo and MSN. Black hat techniques are seen as a bad thing. Search engines see them as unethical, and if you site is found to be making use of black hat techniques, they will prohibit you from their search engine.
One technique of black that is broadly used by SEO companies is keyword stuffing. This means that they fill your site with unintelligible information, stuffed with keywords. You are also able to write a lot of keywords, making use of white text, on a white background. This would make it nearly impossible for the human eye to se, whereas still fooling the search engine spiders, which can see it.
Search engines can ban your site through both of these techniques. Both are highly unethical, and if readers are compelled to read text which is of course SEO’d to the point where it is useless to them, you are responsible to never view them again on your site.
Software of spinning has also been added to the black hat repertoire. Companies are able to write just one article, spin it into many articles and make use of them as directory articles. Most of the spun articles become very bad, and can hardly be read. Still companies keep on using these articles as a way to link their site.
The search engines see white hat techniques of SEO as being advantageous to them. They would like to create the best search results for their users, and a few well-placed keywords can go a long way to help them in doing this. Web pages or articles, that have keywords flawlessly combined with the text is considered as a great way of getting your site noticed. The trick is to have the keywords insert on to the text, rather than simply taking away from it.
The most important thing to keep in mind while taking about black hat and white SEO techniques is that black hat SEO is made to trick the search engines. The actual reader of the site hardly sees black hat SEO.
White hat SEO, on the other hand, is seen by both the reader and the search engine and can provide a great help to the search engines, when time comes to index your site. Practicing techniques of black hat can also get your site prohibited, while white hat won’t.